Update from Liza

After four wonderful years, I am ending my consulting practice to join the Colorado Ballet as their Senior Director of Marketing and Communications. I’m thrilled to be joining an organization I believe in deeply. I want to thank my clients for the privilege of working with them and the chance to support their missions.

Services

Amplify awareness, drive ticket sales, grow attendance and achieve fundraising goals.

I have worked with nonprofits during periods of significant growth and change. Together, we’ll collaborate to create a support plan that addresses your organization's specific needs and challenges.

Need ideas of where to begin? See key service offerings below.

Press Relations

  • Craft organization's brand messaging

  • Develop local and national press plans

  • Write and send press releases

  • Pitch stories and arrange interviews

  • Track and analyze press mentions

Strategic Communications

  • Review and audit organization's communication materials

  • Interview and survey stakeholders and audiences to understand communication needs and perception

  • Conduct a landscape analysis to compare communications with industry peers

  • SWOT Analysis

  • Develop targeted recommendations and an implementation timeline

Marketing and Sales Strategy

  • Review organization's previous campaigns

  • Research target audiences and develop segments

  • Create audience personas

  • Develop campaign channels (direct mail, print, broadcast, digital) and content

  • Create a campaign calendar and budget

  • Build and implement campaigns

  • Track and analyze metrics

Crisis Communications Planning

  • Identify potentital scenarios

  • Define communications goals

  • Establish a crisis communications team and internal communication process

  • Create key message templates and a crisis response protocol

Email Strategy and Implementation

  • Analyze email audience segmentation

  • Review messaging and content

  • Evaluate design and user experience

  • Check compliance with email regulations

  • Conduct a landscape analysis of industry peers

  • Develop a content plan and calendar

  • Refine audience segmentation

  • Recommend design improvements

  • Write and build emails

  • Track and analyze metrics

Website Content Strategy and Implementation

  • Audit current content and analyze performance

  • Create audience personas

  • Identify gaps in content and areas for improvement

  • Write new content

  • Establish key performance metrics

Project Management

  • Define project goals and objectives

  • Identify stakeholders

  • Define project scope

  • Create a comprehensive plan covering objectives, timeline, resources, budget, risks, and project milestones

  • Define roles and responsibilities and establish a communications plan

  • Assign tasks and manage team and communications

  • Track and report progress

Social Media Strategy and Implementation

  • Audit each of organization's social channels

  • Analyze past performance

  • Conduct a landscape analysis of industry peers

  • Define audience and goals

  • Develop and implement a content plan

  • Create a social listening program

  • Establish key performance metrics

  • Track and analyze metrics

Let’s Get Started!

Schedule a free 30-minute consultation to discuss how I can best support your organization.

Schedule a Free Consultation